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Building an Indonesian Lifestyle Brand From the Ground Up

By Colin Nagy, Skift

Desa Potato Head

Potato Head Beach Club in Bali. Desa Potato Head

Skift Take: Lifestyle brands can feel like the forced product of one too many focus groups. Potato Head is the opposite: It’s an Indonesian-born lifestyle brand that has been slowly built from the ground up with an emphasis on community, art, and culture.

— Colin Nagy

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From:: Skift

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