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Boeing’s Formula to Compete With Airbus After 737 Max Disaster

By Julie Johnsson and Benjamin Katz, Bloomberg

American Airlines

American Airlines Boeing 737 Max jets sit in storage. With some airlines souring on the jet, Boeing may need to start from scratch to build a new airplane. American Airlines

Skift Take: Developing an all-new jet takes a decade and costs a fortune. And no one knows what the market will be for planes in the future. Understandably, Boeing is moving slowly. But if the company wants to keep its standing relative to Airbus, it should probably make some new technology airplanes.

— Brian Sumers

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