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Back to the Future: Trivago Shifts Strategy With Plans to Return to Bigger TV Ad Push

By Dennis Schaal, Skift

Trivago

Expect to see more of Trivago’s actors on TV around the world Trivago

Skift Take: Both Trivago and Tripadvisor vow their new secret sauce will be returning customers and increased user engagement. But while Trivago will go big on TV, that likely won’t be in Tripadvisor’s playbook.

— Dennis Schaal

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