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Avianca Brasil Is Investing in Food to Help It Leapfrog Rivals

By Esha Dey, Bloomberg

Renato Gizzi  / Flickr

Avianca Brasil is trying to improve its food to help it stand out. Pictured is an Avianca Brasil A320. Renato Gizzi / Flickr

Skift Take: It is lovely that Avianca Brasil serves plantain ceviche in coconut milk with squid and shrimp on some of its long-haul flights. But do you know what will be the make-or-break issue for the airline? It’s not food. It’s the Brazilian economy. If it roars back, profits will come. If not, menus won’t matter.

— Brian Sumers

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