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Audi’s Silvercar Launches Loyalty Program to Help Compete With Legacy Rivals

By Grant Martin, Skift

Audi

An Audi A4, the workhorse of Silvercar’s rental fleet. Audi

Skift Take: Premium Rewards isn’t going to change the world as a loyalty program, but it is going to entice business from a new set of travelers. And that might be exactly what Silvercar needs right now.

— Grant Martin

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