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American Airlines Teams With Casper for In-Flight Bedding and a Hipper Appeal

By Grant Martin, Skift


American Airlines’ Casper-branded in-flight bedding may appeal to a younger set of passengers. Casper

Skift Take: American and Casper will soon be working together to bring custom-designed bedding to the airline’s long-haul flights. A hipper brand such as Casper may resonate better with younger flyers than legacy brands such as Westin or Saks.

— Grant Martin

As the gulf between premium and economy cabins continues to grow, airlines are increasingly turning to onboard amenities to create unique distinctions between products.

Early in 2013, Delta started working closely with Westin to promote the airline’s “Sleep Experience” initiative, which took advantage of pillows and …read more

From:: Skift

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