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Aman Expands in New Direction With Launch of Community-Focused Luxury Brand

By Colin Nagy, Skift

Aman Resorts

A guest room at Janu Montenegro. Aman Resorts today announced its launch of Janu, a community-focused luxury brand. Aman Resorts

Skift Take: Aman launches a new sister brand. The opportunity? To give creative class travelers more connected and social experiences while in the familiar aesthetic considerations (and a lower price point) of the elder sister brand Aman. Right now it’s all theoretical, but the rationale is rock solid.

— Colin Nagy

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