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Alaska Air Looks Beyond Discounting With New Creative Ways to Sell Fares

By Brian Sumers, Skift

Alaska Airlines

Alaska Airlines is getting more creative with its marketing approach. Pictured is the tablet holder on one of its economy class seats. Alaska Airlines

Skift Take: At the typical airline, revenue managers take themselves very seriously. They don’t like to do anything that could dilute their numbers. It’s nice to see Alaska taking a fresh approach.

— Brian Sumers

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From:: Skift

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