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Achieving digital success in China – eight learnings from ITB

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This is an article from TravelDaily China.It appears as part of the tnooz sponsored content initiative.

Travel brands are scrutinising how best to be a part of China’s consumption economy. According to Nielsen, the digital economy now contributes more than 30% of China’s GDP.

Here are eight takeaways from the second edition of ITB China 2018, held in Shanghai in mid-May.

#1 Emergence of lifestyle and shopping ecosystems

The likes of Fliggy and Meituan are expanding their respective offerings in the travel ecommerce. Knowing about the profile of a user and eventually cross-selling via a strong recommendation mechanism …read more

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