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Digital Check-in

digital-reception-check-in Welcome at our Digital Check-in. We use this form to identify your communication needs and ambitions. After receiving, we check your website, your social channels, your tone of voice and your online reputation. We combine this with your input about your most wanted type of guest to create a professional analysis of your marketing and communication. We deliver a pragmatic approach how to improve your branding, your online presentation and your online marketing. The goal should be to generate more direct traffic and sales to your website. Each suggested improvement will come with a fixed budget so you know directly what investment you need to make. We like price transparency and deliver a reliable and fast service. If you need an experienced partner and a one-stop-shop to upgrade your communications, you have come to the right place. We are happy to share our knowledge and expertise with you. Ab Kuijer Team leader servicedesk@hotelmarketingsupport.com


Our Digital Check in form is being revised. Meanwhile, feel free to download the paper edition here.

Definitions of our Hotel Marketing Support activities

Branding The visual mix that tells visitors what your values are and what they can expect from you. Branding includes a logo, a strong promise, your’ tone of voice’, instructions what colors and type font to use, a set with templates, e-mail signature, social cards and headers. A strong brand is invaluable as the battle for modern customers intensifies day by day. It’s important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer; a foundational piece in your marketing communication. Your hotel brand should • Deliver the message clearly • Confirm your credibility • Connect your target prospects emotionally • Motivate the buyer • Concrete User Loyalty To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact; in and outside the hotel and on-line.

Website content Google believes in genuine content and will reward your hotel website with a higher ranking if you have something interesting to say. Make sure you have two types of content executed in the way it should be. Converting content is all about convincing the website visitor. Use great images, testimonials from customers and of course an attractive reason and package to book. The other type of content is ranking content; this is the content written for search engines. The best is 1000 to 2000 words, in a special balance between relevancy and keywords people use to search for a hotel or region like yours.

Social media channels Based upon your ambition and the Top 5 most wanted nationalities as a guest in your hotel, we will advise you what are the best social media channels too use. Facebook and Twitter are the biggest, but for a younger audience you can use other channels like Snapchat, Whatsapp and Instagram to keep in touch as part of your retention plan.

Inbound marketing Targeted marketing in the countries where your most wanted guests are located. More questions? Ask us, we are open 7 days a week; via e-mail servicedesk@hotelmarketingsupport.com or Skype (hotelmarketing.support)

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