Loyalty cards got introduced in the last century as part of The Guest Retention Plan. But the next generation travellers does not like plastic. They want to be part of a Tribe: your digital community.
Did you know that an increase in guest retention by just 5 percent, can lead to an increase in profit by 25 to 95 percent. When did you invite the #selfie generation to come again?
Millennials have an 8 second attention span. If your video is too boring, they look for another hotel on Youtube. Keep the pace with them and provide fast streaming video content.
If you work with us, you will get a dedicated team, specialized in your area. Our Service Pack covers all on-line marketing for your hotel; we create and manage your digital assets.
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By Sarah Young, Reuters TUI Blue Jadran in Tučepi, Turkey, part of TUI Group’s experience hotel brand. TUI Group the vaccine roll-out in Britain had boosted summer bookings from those...
By Jason Clampet, Skift Skift Take: In addition to our daily email newsletter, our daily Skift Daily Briefing podcast gives travel industry professionals the news they need to start their...