Loyalty cards got introduced in the last century as part of The Guest Retention Plan. But the next generation travellers does not like plastic. They want to be part of a Tribe: your digital community.
Did you know that an increase in guest retention by just 5 percent, can lead to an increase in profit by 25 to 95 percent. When did you invite the #selfie generation to come again?
Millennials have an 8 second attention span. If your video is too boring, they look for another hotel on Youtube. Keep the pace with them and provide fast streaming video content.
If you work with us, you will get a dedicated team, specialized in your area. Our Service Pack covers all on-line marketing for your hotel; we create and manage your digital assets.
By Maiya Keidan, Reuters Pictured are Lufthansa aircraft. Hedge funds reaped huge profits in July betting against the airline. Bloomberg Skift Take: One industry’s pain is another’s pleasure. That’s the...
By Matthew Parsons, Skift MGM Resorts has devised packages that turn rooms at its properties, including Aria, into offices. MGM Resorts Skift Take: Freed from the shackles of the office,...
By Conor Humphries, Reuters The Alfriston Hostel in Polegate, East Sussex, UK as seen on April 24, 2010. Hostelworld reported an uptick in bookings for the second quarter. Andrew Bowden...
By Travelliance + Skift Skift Take: Border closures, flight cancellations, and a host of Covid-19-related restrictions have made consumers less confident about flying. New technologies such as contactless hotel and...
By Publicis Sapient + Skift Skift Take: The Covid-19 pandemic has altered nearly every aspect of the travel business as new habits, concerns, and demands become top of mind for...
By Cameron Sperance, Skift IHG, parent company of brands like Holiday Inn, is struggling with depleted travel demand during coronavirus. But the company is also throttling forward with growth plans...
By Sean O’Neill, Skift The Bellagio Hotel in Las Vegas, New Mexico, is part of MGM Resorts International. MGM Resorts International Skift Take: Jackpot. — Sean O’Neill Read the Complete...
By Matthew Parsons, Skift Southwest Airlines cold weather operations in Salt Lake City, Utah. Stephen M. Keller / Southwest Airlines Skift Take: The pandemic will have marred the first anniversary...
By Tova Cohen and John Geddie, Reuters Airobotics drones (one pictured here) are being deployed in Singapore to make sure people keep their distance. Nir Elias / Reuters Skift Take:...
By Rosie Spinks, Skift Shown here is Sequana Tower, Accor corporate headquarters in Issy-les-Moulineaux, France. Accor Skift Take: In another busy week of coronavirus coverage at Skift, there were stories...
By Cameron Sperance, Skift The U.S. hotel industry’s extraordinarily high unemployment rate has come down from highs seen in April, but industry leaders fear a stalled recovery is already underway....
By Sean O’Neill, Skift Viroth’s Hotel in Siem Reap, Cambodia, won in the “world’s number-one op hotel” category in Tripadvisor’s annual Travelers’ Choice Awards announced in July. Tripadvisor announced its...